The Scientist's Bridge: Essentials, a Biotech Business Development Course for Scientists
Move from the lab to a commercial role in biotech
The Scientist's Bridge: Essentials is an on-demand video course for scientists who want to move from the lab into business development, sales or application roles in biotech and life science.
I built it for PhDs, postdocs and scientists in their first commercial role. No sales experience is needed.
Pre-register and save 20%Launching 3 November 2026
Who it is for
PhDs and postdocs
You want to move from the lab into the biotech or life-science industry, in a business development, sales or application role.
Scientists in a first commercial role
You have just started, or are about to start, and you want to feel confident with customers.
No sales experience is needed.
What you will build
Module 0
There is more than one way across
Why you do not need an MBA to start, and six rules from one real move.
Tool: Self-Assessment
Module 1
Selling without becoming someone else
Selling as helping someone decide well; the valley between lab and market.
Tool: Service Mandate
Module 2
What you already have
Ten lab skills with their commercial names, a CV line that convinces, and your story.
Tool: Skills Map and Workbook
Module 3
The no, the money and your right to be there
The three fears that stop scientists, the four kinds of no, and how to say a price.
Tool: Reframes
Module 4
How selling works in biotech
Six stages to a decision, the roles, four routes to a customer and the words of day one.
Tool: Sales Map and Glossary
Module 5
Who really decides
Four roles in every purchase, the user-buyer trap and how to find who signs.
Tool: Stakeholder Map
Module 6
Your first conversation
Questions before answers, your thirty seconds, the objection and the next step.
Tool: First Conversation Sheet
Module 7
Your next 30 days
One sentence that makes you act, a first message in five parts, and what changed.
Tool: 30-Day Plan and First Message
Pre-register and save 20%Launching 3 November 2026
Dr Giuseppina Sannino
Your instructor
I have a PhD in Cancer Biology from the University of Tübingen and more than 10 years of experience in the life-science industry. My previous roles include Head of Business & Applications Development EMEA at MicroGEM and Global Business Manager MDx at Medix Biochemica.
Today I am the Founder and CEO of Auralis Biotech, Fractional CBO of Trustech Diagnostics, and a startup mentor at AC75 and Nucleate, where I help scientists move into commercial roles.
Format and availability
An on-demand course with 8 modules in 18 short lessons, about 95 minutes of video, 9 worksheets and the complete student book, built for scientists who want to move into commercial roles in biotech. It launches on 3 November 2026 in English with subtitles in English, Italian and German. Pre-register to get 20% off the launch price.
Frequently asked questions
Do I need sales experience?
No. The course is built for scientists.
How long is it?
About 95 minutes of video in 18 short lessons, plus two to three hours of exercises at your own pace.
When can I start?
On 3 November 2026. Pre-registered people get 20% off the launch price.
Is one-to-one support available?
Yes. Three optional one-to-one coaching sessions are available. Details at launch.
More questions?
Write to me at info@auralisbiotech.it or through the contact page.
Pre-register before the launch
The course starts on 3 November 2026. Everyone who pre-registers gets 20% off the launch price.
Pre-register and save 20%Launching 3 November 2026