Auralis LaunchPAD Master Course: The Scientist's Bridge to Commercial Mastery
Who this is for
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Academic Transitioners
PhD or PostDoc moving to industry. Learn the commercial language and mindset of biotech.
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Scientist-Founders
Understand how the biotech business world works and navigate it with confidence.
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R&D Scientists
Customer-facing without formal training. Understand the commercial world and communicate with confidence.
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Early-Career Sales and BD
Scientists in commercial roles. Build a systematic, repeatable approach.
What you will build
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Commercial mindset
Sales as ethical decision-enablement for scientific thinkers.
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Stakeholder map
Who decides, who influences, what each person needs.
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Value Proposition
Tested in 30 sec, 2 min and 10 min versions.
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Discovery conversations
SPIN framework and customer story. Ask before you tell.
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Commercial toolkit
Objection scripts, outreach templates, lead tracking.
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Action plan
Concrete first steps to apply from graduation day.
Dr. Giuseppina Sannino
YOUR FACILITATOR
PhD Cancer Biology · CEO, Auralis Biotech SRL
A molecular biologist who built every framework in this programme from scratch, in the field. From bench scientist to commercial leader across Europe, Africa, North America and China, she now trains scientists to navigate the commercial world with confidence and integrity.