Resources: Biotech Business Development, Positioning, EU Market Entry and Exit
Resources for biotech and life science commercialization
Articles by Dr. Giuseppina Sannino, a scientist with years of commercial experience in diagnostics, biopharma and molecular tools.
Practical reading for founders, commercial teams and investors in biotech and life science.
The four stages of commercialization
Build: positioning and strategy
From Science to Commercial Value: What Biotech Founders Get Wrong About Positioning
Grow: business development
Why Most Biotech Companies Fail at Business Development (and How to Fix It)
Scale: European market entry
Entering the European Biotech Market: What Non-EU Manufacturers Need to Know